As we move into 2024, the global cannabis packaging market is set to experience some significant changes. The market value is projected to reach a whopping $1.6 billion by this year1. However, amidst the trends that are shaping the industry, we pose an intriguing question: what if we decided to go against the grain?
The Rise of High-End Packaging
One of the key trends seen in the cannabis packaging space is the shift towards high-end packaging. Brands are increasingly turning to luxurious materials like velvet and gold accents to give their packaging an edge of sophistication and elegance2.
The Counterpoint: While this trend gives a nod to the premium quality of the products, it might also lead to a monotonous and saturated market. As an alternative, consider moving back to a dash of well-designed and planned color. Leverage art above the logo and brand to catch attention. In the midst of black, white, and gold, a pop of color could be just what you need to stand out.
Sustainability at the Forefront
Sustainability has become a focal point across various sectors, and the cannabis industry is no exception. There’s a growing emphasis on using sustainable materials for packaging, reflecting the industry’s dedication to environmental responsibility3.
The Counterpoint: While sustainability is undeniably important, it’s crucial to remember that being eco-friendly doesn’t have to mean compromising on aesthetics or functionality. Innovative materials, such as hemp plastic and compostable plastic, can provide the perfect blend of sustainability and style4.
Innovation in Design
2024 is set to see a surge in creative, innovative, and sustainable cannabis packaging designs4. Custom packaging designs are expected to dominate the market, allowing brands to differentiate themselves.
The Counterpoint: While innovation is key, in the quest for uniqueness, don’t lose sight of functionality and user experience. A balance between cutting-edge design and practicality will ensure your packaging appeals to consumers on multiple levels.
Smart Cannabis Packaging and Enhanced Security
The future of cannabis packaging lies in smart technologies and enhanced security5. These technologies can provide added value to consumers through improved product information, traceability, and authenticity verification.
The Counterpoint: While these features are undoubtedly beneficial, they must be implemented in a way that doesn’t overwhelm or confuse the consumer. Simplicity and ease of use should remain paramount when integrating these technologies into cannabis packaging.
Embracing the Circular Economy
The industry is moving towards easy-to-recycle mono-material packaging and improving an existing circular economy6.
The Counterpoint: While embracing the circular economy is a significant step forward, it’s also essential to educate consumers about recycling practices. Clear instructions and communication on packaging can help ensure that these initiatives have the desired impact.
In conclusion, while it’s crucial to stay informed about these trends, standing out in a crowded market often means daring to go against the grain. Be bold, be different, and create a brand that truly resonates with your audience.